Platform Finance WA turns into COG Aggregation WA

WA dealer companies enterprise Platform Finance WA has rebranded to change into COG Aggregation WA (COG WA), an aggregator constructed particularly for West Australian brokers.

As well as, WA finance specialist Natalie White-Dunn (pictured above) has been appointed as enterprise growth supervisor for the newly launched enterprise.

“We’re very excited concerning the rebrand,” stated White-Dunn. “Now we have constructed this fully-fledged aggregator to help WA brokers, by offering a full suite of merchandise and the perfect in native help.

“And COG WA is extra than simply an aggregator; we’re a collaborator in our dealer members’ companies. They profit from the backing of one of many nation’s largest aggregators whereas on the similar time receiving customised grassroots help.”

COG Aggregation WA: Unpacking the rebrand

Beforehand, Platform Finance WA provided separate companies below the COG Aggregation and Platform Finance manufacturers. This transformation simplifies issues by combining each choices below the only COG Aggregation WA model.

White-Dunn stated that Platform Finance WA has all the time functioned as an aggregator for brokers, not a brokerage itself. Whereas Platform Finance acts as a central processing hub in different elements of Australia, this wasn’t the case for Platform Finance WA.

“COG WA launched its referral providing to supply all sorts of finance to brokers – each inside and outdoors our member base,” she stated.

“It’s a centralised referral hub for asset, business, and client finance, which brokers might not want to deal with inhouse or shouldn’t have the experience and assets to take action.”

Importantly, COG Aggregation WA will proceed to supply its full suite of aggregation companies alongside the brand new referral program. Brokers could have the flexibleness to decide on how they need to work with COG WA.

“Our devoted WA group neatly packages the nation’s best monetary options into an simply accessible native proposition,” stated White-Dunn.

For instance, its dealer community, which has round 200 brokers, can entry lenders completely accessible to COG Aggregation, together with merchandise from specialist monetary establishments Westlawn Finance and Fairness One.

“As well as, by way of our tiered service mannequin brokers can select how concerned they need COG WA to be of their respective companies.”

COG Aggregation WA: What’s on supply to brokers?

White-Dunn additionally unpacked how the rebranding will have an effect on brokers.

By way of her new position, White-Dunn stated she would deliver an “means to construct and preserve sturdy, lasting relationships with dealer and business companions” after 25 years within the native finance sector.

She beforehand held roles with Westpac within the business/enterprise banking sector; as a BDM with Homeloans Ltd; as partnership supervisor with LMG; and as a BDM with Platform Finance WA.

“I’ve a specific understanding of the WA asset and business markets, and I specialize in absolutely diversified dealer companies. I’m wanting ahead to what we will obtain collectively,” White-Dunn stated.

By way of COG Aggregation, it’s developed quite a lot of applied sciences to help brokers, together with a brand new WA web site, a CRM system, and dealer portals.

The corporate stated they’ve been designed to supply enhanced companies geared toward diversifying revenue streams.

White-Dunn stated an aggregator with a state-specific focus has a “deep understanding of the native market, rules, and financial circumstances”.

“This experience permits us to supply tailor-made recommendation and options which might be extra related to the distinctive wants of brokers and purchasers inside Western Australia.”

Highlight on WA panorama and developments

Commenting on the nationwide panorama, White-Dunn stated that over the previous three to 5 years, the Australian market has confronted noticeable shortages in housing and important gear, stemming from the pandemic and compounded by the stringent border closures.

“It’s anticipated that housing values in 2024 will nonetheless enhance, however at a decrease price than 2023,” she stated. “We count on demand to gradual given the upper value of residing stress and better rates of interest.”

At a WA stage, White-Dunn stated WA, identified for its sturdy capital-intensive industries corresponding to civil, mining, development and earthmoving, remained a “pivotal financial stronghold.”

“In response to this financial panorama, broking corporations are actively looking for avenues for diversification to boost their finance choices,” she stated. “Many brokers are increasing their companies, and notably within the case of mortgage specialists, are actually utilising third-party referral companions to take action.

“These collaborations goal to fulfill broader shopper wants within the business and asset finance house, marking a strategic pivot to deal with and capitalise on the evolving WA market. That is the place COG WA can actually help our dealer members with our in depth community and our in-house referral preparations.”

What do you concentrate on the rebrand? Remark beneath.