Nevertheless, regardless of this recognition, 67 % discover monetary planning and money movement forecasting notably difficult. This hinders their means to completely make the most of these plans in securing financing and funding alternatives, with solely 26.8 % succeeding in doing so.
In response, Ownr has launched Ownr Blueprint, a free digital software that guides customers step-by-step in creating an in depth marketing strategy. This contains monetary planning, buyer insights, aggressive and market evaluation, branding, advertising and marketing, and operational methods.
Shane Murphy, CEO of Ownr, emphasizes that whereas the method could be daunting, particularly for novices, Ownr Blueprint is designed to be easy, digitally accessible, and academic, enabling entrepreneurs to remodel their concepts into viable enterprise methods.
The survey additional reveals a divide amongst entrepreneurs relating to the need of a proper marketing strategy earlier than launching their ventures.
Roughly 54.3 % commenced their companies with no plan, typically citing uncertainty about beginning, the simplicity of their enterprise thought, or the irrelevance of a plan for solopreneurs as causes.